How can we reinvent our everyday lifestyle?

An organic cotton t-shirt with a price tag indicating it is very expensive

High cost of environmentally-friendly alternatives

There’s a big gap between what people say and what people do.
65% of consumers said they wanted to purchase from companies that advocate for sustainability. But only 26% actually do. Much of this comes down to cost.

Environmentally friendly products, like food produced via , clothes made with fair wages, houses with better thermal insulation, and electric vehicles are typically more expensive than mainstream counterparts.