How can we reinvent our everyday lifestyle?

A woman wears sustainably produced clothing

A growing eco-wakening can reinvent the market and transform our everyday lifestyle

In our current economy, sustainable choices tend to be more pricy, because they require combining new materials, networks, technologies, and skills. However, with a right set of supportive schemes, ecologically-conscious producers and consumers can reinvent the market and radically change the way we buy and use things.

Young people all over the world are embracing of living, opting for natural and responsible choices. The WWF calls this an ‘eco-wakening’. If we can harness this enthusiasm to create whole new aesthetics and technologies in food, clothes, housing and mobility, it will transform our everyday living.